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DEFINING VICTORIES
When the stakes are highest, we engineer the win.
RE: AUSTIN'S PROPOSITION Q
01. The Challenge
The Austin city council proposed a 20% property tax increase for all residents, which would have contributed significantly to an increasingly unaffordable city. Austin voters had not rejected a tax increase or a bond in over a decade and the city council was selling this tax increase as a necessary, and relatively small increase to fund additional emergency medical services and homeless services. We needed framing that would persuade at least 33% of Austin voters who have supported these increases in the past to vote no this time.
02. The Strategy
(A) Establish winning framing: The increase would hit low-income residents and small businesses
the most, resulting in displacement, poverty, and urban decay.
(B) Authoritative voices: Built a coalition of prominent and well-respected civic and business
leaders to lead the charge and deliver that message.
(C) Grab attention: Produced a nine-part interview series with those leaders on the impact of the
property tax increase on the city and its residents.
(D) Wide distribution: The interviews and short clips were highly produced and seen by Austin
voters at least 2 million times.
03. The Result
We won 54% of our target audience resulting in an electoral landslide 63% no, 37% yes.
RE: THE BIG BEAUTIFUL BILL
01. The Challenge
The majority party had a 7 vote margin in the U.S. House of Representatives with some in their own party signaling they might not support the President's Reconciliation package, with various different reasons. Some of these members were ideologically opposed and others were vulnerable in their districts in the upcoming midterms. Messaging from the opposition party was having the intended effect to create division. No legislative compromise could garner support from both camps.
02. The Strategy
(A) Establish winning framing: Identify both the positive and negative elements of the BBB for
individual members of Congress and their constituents.
(B) Media placements: Ran local media stories and digital content highlighting the positives of the
BBB for the specific district and pushed back on the negatives.
(C) Distribution: Using our unique assets, we promoted the content to target audiences in the local
districts assets in order to generate support for the bill locally and dispel any inaccurate
information circulating locally.
03. The Result
The BBB passed on a vote of 218 to 214 with 26 of the 28 members on the fence ultimately supporting the legislation.
RE: DEFEATING BAD LEGISLATION IN TEXAS
01. The Challenge
During the 89th legislative session in Texas, two bills that were existential to entire industries were moving quickly through the legislature and looked almost sure to pass and become law. That's when they contacted us. While each had a different strategy and campaign, we immediately executed on similar components for each campaign.
02. The Strategy
(A) Establish winning framing: Using our unique sentiment and messaging measurement tools,
we determined what messaging was working most with various groups that needed to be
brought to our side of each issue.
(B) Media & Promotion: Executed a media campaign of news stories, op-eds, podcast episodes,
interviews, and discussions using the new issue framing. We used a variety of marketing assets
to make some of this content go viral nationally.
(C) Inside Game: Made sure our lobby strategy and messaging was aligned with the new framing
and targeted offices based on priority, leadership, and the established whip counts we needed
to achieve.
(D) Outside Pressure : With the media and inside game aligned, we facilitated constituent
outreach and targeted outreach from the highest levels of U.S. politics where possible to make
the path of least resistance our preferred path.
03. The Result
Both bills were ultimately stopped in their tracks, failing to become law in Texas.
Our Clients
