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Engineered for Impact
In a landscape defined by noise and rapid change, traditional PR isn't enough. We don't just manage reputations; we engineer outcomes. Founded by Michael Searle, our team combines political warfare tactics with high-level corporate strategy to ensure our clients don't just survive the news cycle—they dictate it, they don't just win battles—they win the war.
With a commitment to excellence, we tailor our services to meet the unique needs of each client.
Michael Searle
Founder & Lead Strategist
Michael Searle did not build Searle Strategies to be another agency; he built it to be an engine of influence.
After years of managing high-stakes policy and corporate campaigns across Texas and the United States, Michael recognized a critical flaw in the industry: traditional firms were selling access, but clients needed leverage. He saw that in a fragmented media landscape, the old playbooks were failing.
Today, Michael leads a firm that sits at the cutting edge of data, distribution, and strategy, offering leaders the assets and vision they need to win when it matters most.
OUR PHILOSOPHY
01. THE REDEFINITION
Most firms confuse "activity" with "strategy." We don't. We define strategy as leverage built over time. Every action we take is sequenced. We don't fire random shots; we engineer a chain reaction that makes your desired outcome inevitable.
02. THE EVOLUTION OF INFLUENCE
We went back to the roots of public relations - FATE (Focus, Authority, Tribe, Emotion). Then, we modernized it. In an era of skepticism, "spin" is a liability. We added Integrity and Truth as the ultimate force multipliers essential to change hearts and minds because we respect them.
03. THE UNFAIR ADVANTAGE
This is where we leave the competition behind. Traditional firms have to pitch the media. We are the media. By owning print, digital, and video assets, we control the narrative pipeline.
04. THE MACHINE
Michael Searle has spent the last decade building an ecosystem that others are now imagining. From proprietary data systems to cutting-edge distribution tech, Searle Strategies is not just a consultancy, it is a fully integrated war room.
Brian Thornton
Chief of Policy & Legislation
Brian is a well-respected and seasoned legal and policy mind. With 15+ years experience and relationships at all levels of government, he is able to lean on his credibility and think strategically about how to most effectively move through the legislative and regulatory process.
Brad Swail
Director of Media Operations
Brad has extensive experience in all forms of modern media - social media, podcasts, radio, and video. His long track record of doing the work combined with an understanding of narrative archs and framing, provide great insights and strategies for effective content.